Tesla Faces Dual Challenges: Cybertruck Discounts and Legal Setback

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Tesla finds itself navigating two distinct and significant pressures this week. The electric vehicle manufacturer is implementing aggressive pricing tactics for its Cybertruck while simultaneously being held to a substantial legal penalty related to a fatal crash involving its driver-assistance technology.

Court Upholds $243 Million Judgment in Autopilot Case

In a major legal development, a U.S. federal court has rejected Tesla’s appeal to overturn a $243 million verdict. The ruling by Judge Beth Bloom in Miami solidifies the jury’s decision from August 2025, which found Tesla 33% liable for a deadly accident in Key Largo, Florida, in April 2019. The crash, which occurred with the Enhanced Autopilot system engaged, resulted in the death of 22-year-old Naibel Benavides Leon. Notably, Tesla had previously declined a settlement offer of $60 million prior to the trial, a decision that has now proven significantly more costly.

Cybertruck Sees Temporary Price Cut with Trim Adjustments

Shifting focus to sales, Tesla has announced a steep, time-limited discount on its Cybertruck All-Wheel Drive model, reducing its entry price to $59,990. CEO Elon Musk stated on his social media platform X that the offer will last for ten days, after which pricing will be adjusted based on demand.

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To achieve this lower price point, Tesla has modified the vehicle’s standard equipment. The changes include replacing the air suspension with steel springs, swapping the premium audio system for a seven-speaker setup, and removing heated rear seats. Despite these adjustments, the truck’s key specifications remain competitive: an estimated range of 325 miles, a towing capacity of 7,500 pounds, and a 0-60 mph acceleration time of 4.1 seconds.

Robotaxi Milestone Reached Amid Headlines

Away from the immediate financial and legal news, the company has quietly achieved a production milestone. The first steering-wheel-free Cybercab robotaxi has rolled off the assembly line at Tesla’s Giga Texas facility. Mass production of the autonomous vehicle is scheduled to commence in April 2026, utilizing a new “unboxed” manufacturing process.

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