While BYD’s home market in China faces sustained challenges, its overseas business has emerged as a critical engine for growth. The company’s strategic pivot to international expansion is becoming increasingly vital to its overall performance.
Export Momentum Reaches New Highs
March 2026 saw BYD export 120,083 vehicles, marking the highest monthly figure in three months and representing a substantial 65% year-over-year increase. This overseas strength was further highlighted in February 2026, when international deliveries surpassed domestic sales for the first time. For the full year 2025, the automaker’s foreign shipments broke the one-million-unit barrier, reaching 1.046 million vehicles—a dramatic 151% surge compared to the previous year.
In response to this robust demand, management has revised its 2026 export target upward to 1.5 million vehicles, from a previous goal of 1.3 million.
Contrasting Fortunes in the Domestic Market
The picture within China tells a different story. The company reported its seventh consecutive year-on-year decline in domestic sales, underscoring the intense pressure in its home market. For the first quarter of 2026, BYD sold a total of 700,463 electric vehicles globally, a figure that reflects a 30% drop from the same period a year earlier.
Analysts at Citigroup estimate that BYD’s domestic operations likely slipped into a loss-making position during Q1 2026. If accurate, this would mean international sales have become the sole profitable segment of the company’s automotive business for the first time.
The financial results for 2025 emphasize the broader strain. Net profit fell by 19%, while the gross margin contracted from 19.44% to 17.74%. Revenue growth slowed to 3.46%, the weakest pace in six years. Concurrently, the company reduced its workforce by approximately 100,000 employees, bringing the total headcount down to 870,000.
Building a Global Foundation for Growth
To secure its long-term export capabilities, BYD is actively expanding its manufacturing footprint outside China. One key project is an assembly plant under construction in Tanjung Malim, Malaysia. This facility is designed primarily for export, with local sales capped at just 10,000 units annually.
The company is also significantly scaling its proprietary charging infrastructure. Its fast-charging network, which currently consists of 5,000 stations across 297 Chinese cities, is planned to expand to 20,000 locations by the end of 2026. Starting in 2027, this network is set to extend into international markets.
Navigating Geopolitical Headwinds
BYD’s global ambitions face considerable trade barriers. The European Union imposes its standard 10% import duty plus an additional 17% countervailing tariff. Access to the U.S. market remains effectively blocked by prohibitive 100% tariffs. In Canada, the company is establishing a dealer network to utilize an existing tariff-rate quota, which allows for a limited number of imported vehicles under favorable conditions.
The intense price competition in China, which BYD itself helped fuel in 2025, continues to weigh heavily on its home-market profitability, making its international strategy more crucial than ever.
