On March 11, Porsche AG’s recently appointed executive team will step into the spotlight to deliver the company’s annual financial report. This debut presentation arrives at a critical juncture, with the automaker’s shares trading at a multi-year low and market analysts having significantly downgraded their profit expectations. The performance and strategic vision outlined by CEO Michael Leiters and CFO Jochen Breckner are likely to set the course for the business in the years ahead.
A Challenging Backdrop for the Figures
The financial estimates for the final quarter of 2025 paint a sobering picture. Consensus forecasts anticipate earnings per share to plummet to just €0.38, a stark decline from the €0.91 reported for the same period a year earlier. Revenue is projected to fall to €9.97 billion, down from €11.52 billion previously. An additional operational burden of €1.8 billion, linked to a realignment of the company’s electric vehicle strategy, further weighs on the results.
These pressures follow a difficult year for deliveries. In 2025, global vehicle shipments dropped by 10% to 279,449 units. The most pronounced setback occurred in China, where sales collapsed by 26%. In response, Porsche is streamlining its dealer network in the region, planning to reduce its authorized sales outlets to approximately 80 by the end of 2026. While management frames this retrenchment as a strategic “Value over Volume” repositioning, it also reflects intensifying competition from local premium brands.
Regional Performance and Product Mix
Amid the global headwinds, North America provided a measure of stability, remaining the single most important market with roughly 86,200 deliveries. The Macan model continued to be the volume leader, with over 84,000 units shipped. The company’s electrification rate reached 34.4% for 2025. However, in light of softening demand for pure electric vehicles, internal combustion and hybrid models are regaining strategic focus.
Analyst Sentiment: A Long Road to Recovery
Market experts foresee continued challenges. Goldman Sachs revised its price target downward from €46 to €40, maintaining a “Neutral” rating on the stock. Analyst Christian Frenes anticipates difficult conditions persisting through 2026 and 2027, suggesting relief may only arrive with a new model offensive in 2028. UBS also cut its target, to €42. A slightly more optimistic note comes from Kepler Cheuvreux, which points to a potential for positive cash conversion in 2026 and hints that the low point in the earnings cycle may have been reached.
All eyes are now on the annual press conference scheduled for 8:00 AM CEST on March 11. Investors are awaiting a convincing forecast for 2026 and a clear strategic roadmap that addresses the core issues of sales performance, the China market, and the electrification transition. For CEO Michael Leiters, who joined from McLaren in early January after an eight-year tenure at Ferrari, this marks his first major appearance in his new capacity. CFO Jochen Breckner, who came on board in February 2025, also faces his inaugural test. Their presentation will be scrutinized for the answers the market demands.