By Rob Siebert
So I think I’m just going to claim this “Most Fascinating People” thing as my own. Barbara Walters doesn’t do it anymore. And I’ve been doing it on WWE personalities for years now…
Speaking of which, we’ve got some repeaters this year, as we always do. One of which I never thought we’d see again. (You’ll know him when you see him.) I’m sure a lot of them are obvious choices when you think about it. But I’d say two or three of them aren’t.
So once again, let’s get fascinating!
No? Not a good catch phrase? Just trying it on…
1. CM Punk
So yeah, this is happening.
After years of bad blood between Punk and WWE, including a lawsuit filed by WWE doctor Christopher Amann (Punk won), the old adage of “Everyone comes back eventually” was once again proven true. Well, kinda…
After weeks of speculation, on November 21 Punk did indeed become a part of WWE Backstage on FS1, serving as a frequent guest analyst. However, Punk’s deal is with Fox, not WWE. Ergo, he finds himself in the unique position of being able to critique the product as he sees fit, with seemingly no repercussions from the company. He’s already managed to stir things up with Seth Rollins. There’s no telling whose feathers he may ruffle next. Which is, of course, the point of bringing him on in the first place.
Naturally, this opened the floodgates for fans to make assumptions about an in-ring return. Truth be told, there is an aura of inevitability about it. It’s all guesswork as to when it could or would happen, but a Wrestlemania seems like an obvious choice. I wouldn’t expect “clobberin’ time” to come in 2020, though.
Punk is in a position to do things on his terms. That’s not a dynamic WWE is used to in 2019. But if there’s one person who’s been able to make this company squirm in recent years, it’s CM Punk. Seeing him do it again, even if it’s only in a storyline, would make for interesting TV.
This is CM Punk’s third appearance on the list, having been on it in 2012 and 2013.
2. Dean Ambrose
Before Jon Moxley became one of AEW’s hottest acquisitions, Dean Ambrose had perhaps the most amicable departure in WWE history.
In January, WWE put out a press release announcing that the real-life Jonathan Good would not be renewing his contract when it expired in April. The release continued: “We are grateful and appreciative of all that Dean has given to WWE and our fans. We wish him well and hope that one day Dean will return to WWE.”
This was, in many ways, unprecedented. WWE barely, if ever, calls attention to one of their top guys leaving the company. But there it was, right out in the limelight. Ambrose reportedly turned down a significant offer from WWE, citing all the “hokey” material he’d been given as of late. If you go back and watch some of what he was doing at that time, it’s not hard to see what he means…
The announcers usually danced around it on Raw. But most fans knew it was happening. To the further surprise of many, Ambrose wasn’t buried or jobbed out during his remaining months with the company. Yes, he was left off the Wrestlemania card. But he was also given a proper send-off via one more Shield reunion with Seth Rollins and Roman Reigns. WWE even made a network special out of his last night, calling it The Shield’s Final Chapter.
When you get right down to it, that’s got to be why they were so nice to Ambrose on his way out. Despite being open about his frustrations with the WWE creative process (including a scathing appearance on Talk is Jericho), the Shield has become one of their most bankable commodities of the last decade. They want to keep that door wide open for Ambrose to come back someday However, as Moxley has signed a multi-year deal with AEW, don’t expect that to happen any time soon.
This is Dean Ambrose’s second appearance on the list. He appeared on it last year.
3. Shayna Baszler
This year, Shayna Baszler became one of the key components in elevating NXT to cable television, and thus the same level as Raw and Smackdown. But before that happened, she dominated the entire NXT Women’s Roster. With the exception of a brief hiccup last year, Baszler has been the most dominant NXT Women’s Champion since Asuka.
We recently heard her run down the list of names herself. But this year alone she beat back Bianca Belair, Io Shirai, Mia Yim, and Candice LeRae. But her true crowning moment came at Survivor Series, when she defeated Raw Women’s Champion Becky Lynch and Smackdown Women’s Champion Bayley in a Triple-Threat Match. And although she just recently lost her NXT Title to Rhea Ripley, Baszler has a legit claim to being the top female wrestler in all of WWE.
Furthermore, there’s no shortage of bad blood between Baszler and Lynch. While it may trace back to Lynch toppling her friend Ronda Rousey at Wrestlemania, Baszler has been adamant that she’s not Rousey. She has her own legacy to create. My guess? That legacy continues with a victory in the 2020 Women’s Royal Rumble Match, and a title match against Lynch at Wrestlemania this spring.
4. Baron Corbin
Simply the name “Baron Corbin” is enough to make some people’s skin crawl. People hate this guy. Some fans think he’s boring. Others say he can’t wrestle. While some just see him as the smug prick he’s trying to come off as.
Either way, he may very well be one of the only true heels in all of wrestling. In an era where everybody wants to be a cool heel, a la Bray Wyatt or Adam Cole, Corbin isn’t afraid to draw legit heat from a crowd. And one of the oldest rules in the book is that if you can get people to hate you, they’ll pay to see you get beat up. That’s why they had him beat Kurt Angle in his final match. That’s why they had him win the King of the Ring. That’s why he’s feuded with the likes of Seth Rollins and Roman Reigns this year. They see him as a commodity. Or at least a commodity in the making.
Granted, it wasn’t all smooth sailing for Corbin in 2019. The program with Rollins didn’t exactly leave us wanting more. Quite the opposite, in fact. And older fans have balked at some of the more childish antics he’s employed against Reigns. But mark my words, folks: At this rate, Corbin will be a Heavyweight Champion down the road. Possibly even this year.
5. Rey Mysterio
It’s no coincidence that Rey has been featured much more prominently since Paul Heyman became Raw‘s executive director. He brought Rey into ECW in the mid ’90s. Years later, when Heyman was writing Smackdown, he gave Rey a key role. So this is clearly a winning combination, and it was no different in 2019.
Rey obviously wants to set up some kind of “passing the torch” moment with his son Dominic, who is currently in training at the Performance Center. Father and son would share a sentimental moment backstage, when Dominic convinced Rey not to retire after a disheartening losing streak.
But there was nothing sentimental about the beating they’d both take from Brock Lesnar. After a brief detour involving Cain Velasquez, we got the obvious match: Brock vs. Rey for the WWE Championship at Survivor Series. Like so many before him, Rey failed to defeat Lesnar. But regardless, Rey Mysterio was once again in a marquee match at a major WWE pay per view. And to his credit, he did some damn good mic work along the way. The promo where he’s looking into the camera and has the pipe in his hand was simply awesome.
6. Rhea Ripley
Ripley has created her share of headlines. She was part of the infamous Mae Young Classic match where Tegan Nox’s knee exploded, and then famously mocked her on Twitter. She would go on to become the inaugural NXT UK Women’s Champion, and ultimately stay tucked away on that show for more than half the year.
Then in August, she made a surprise return to Full Sail, confronting then-NXT Women’s Champion Shayna Baszler. It was a moment that created instant buzz and speculation about Ripley challenging, and possibly becoming the one to finally dethrone Baszler.
In November, Ripley would lead her team to victory in the first-ever women’s War Games Match, defeating a team led by Baszler. Ripley would close out the year by doing what many expected, and defeating Baszler for the NXT Women’s Title on December 18.
Over the years, a select few have not only held that title, but in essence become the face of the NXT Women’s Division. Bayley played that role, as did Asuka. And for about two years now, Baszler has been the face of the division. Now, Rhea Ripley has an opportunity to make her mark on the ever-growing legacy of the NXT Women’s Title. I’ve got a feeling she won’t disappoint.
7. Bray Wyatt
This could have gone really, really wrong. Thankfully, it all worked out. Mostly…
C’mon, this is WWE we’re talking about. They could easily have fumbled the Dr. Jekyll/Mr. Hyde persona Bray took on when he finally returned to television with his “Firefly Funhouse” segments. Wyatt would take on a Mr. Rogers-like demeanor, complete with a red sweater and puppets. But there were obvious sinister overtones, which would lead to the debut of Bray’s new alter ego, “the Fiend.” Sporting a mask designed by famed horror and special effects guru Tom Savini, the character quickly became a hit, despite still playing a heel. After years of repetitive promos, and being virtually booked into oblivion, Bray Wyatt was experiencing a full fledged career resurrection.
WWE’s first major misstep with the character came when they rushed him into a title match with then-Universal Champion Seth Rollins. A Hell in a Cell Match, no less. To make matters worse, the match inexplicably ended via ref stoppage, resulting in a massive uproar among fans. WWE attempted to correct the misstep by putting the title on the Fiend at Crown Jewel. But the match would leave a stink on both Rollins and Wyatt for weeks.
Bray continues to reign as Universal Champion, as both he and the title have been moved to Smackdown. He’s once again embroiled in a feud with Daniel Bryan, which fans seem to be into. I have a sneaking suspicion he’ll come face to face with a certain Big Dog come Wrestlemania season. But in any event, Bray Wyatt has become what so many of us knew that he, with this character, could be: A top guy. He’s the Heavyweight Champion on a show that airs weekly on Fox. Now that’s a comeback story.
8. Kofi Kingston
Kofi had a comeback story of his own in 2019. One that, ultimately, would end in disaster.
Kofi Kingston was not supposed to be challenging for the WWE Title at Wrestlemania. My guess is he and the New Day would have been involved in some sort of multi-team tag match on the undercard. But fate stepped in when Mustafa Ali was injured in February, and Kofi replaced him in the Elimination Chamber Match for the WWE Championship. The fans fell in love with him all over again as he came within an eyelash of finally winning the big one after 11 years in WWE. He became an instant underdog sensation, as “KofiMania” was born. To WWE’s credit, they altered their storyline plans, and at Wrestlemania 35 in New Jersey, Kofi would steal the show with WWE Champion Daniel Bryan. The match culminated in an emotional victory celebration in the ring.
Kofi would keep the championship longer than many anticipated, retaining it against the likes of Kevin Owens, Samoa Joe, Dolph Ziggler, and even his old rival Randy Orton.
Then, along came Brock Lesnar. On October 4, in the main event of Smackdown’s debut broadcast on Fox, Lesnar would squash Kingston in less than 10 seconds to win the title. He hasn’t even sniffed a Heavyweight Title since then, having returned to tag team competition.
It’s debatable whether Kingston could have played that top guy role longer. In the end, the real injustice here is that he’s seemingly been swept under the rug. Could Kofimania rise again? Perhaps. But it doesn’t seem likely, does it?
9. Seth Rollins
This was supposed to be Seth Rollins’ year. And in a lot of ways, it was. He won the Royal Rumble, and went on to defeat Brock Lesnar for the Universal Championship at Wrestlemania. Shockingly, he’d beat Lesnar a second time at Summerslam. As if that weren’t enough, he got engaged to Becky Lynch, and the two would become an item both on and off screen.
But oh, the power of social media. Of all things, it was a series of ill-conceived tweets that started to turn the fans against Rollins. Throw in a post-Wrestlemania feud with Baron Corbin that went far too long, and the finish to his Hell in a Cell Match with Bray Wyatt, and he was dead in the water as a babyface. What’s more, I don’t think the pairing with Lynch did either of them any favors. The closest thing I can think to equate it to would be when they put The Undertaker’s wife Sara with him on television. It just wasn’t a side of him that people wanted to see. Ditto for both Rollins and Lynch here.
WWE would, once again, do the right thing by changing their plans and turning Rollins heel. Now aligned with AOP, he finds himself jockeying for the top heel spot on Raw against AJ Styles, and ironically enough, WWE Champion Brock Lesnar.
The more things change, the more they stay the same…
This is Seth Rollins’ second time on the list, having made it in 2015.
6. Becky Lynch
As far as I’m concerned, Becky Lynch was the face of WWE in 2019. And there isn’t even a close second.
Lynch rode a wave of momentum into the Royal Rumble, where she would tap out to Asuka, but then win the Women’s Royal Rumble Match. After an injury forced her to miss out on her chance to wrestle Raw Women’s Champion Ronda Rousey at Survivor Series, fans desperately wanted to see those two collide. To their credit, both ladies made it feel like there was legit bad blood between the two. It was a match worthy of the Wrestlemania main event. To the dismay of many, Charlotte Flair was added to the match, and it became a three-way for both the Raw and Smackdown Women’s Championships. Becky would pin Ronda (albeit clumsily) to win both titles, victorious in the first women’s match to headline a Wrestlemania.
In the months that followed, we learned just how much a great hero needs a great villain. With Ronda gone, and the Charlotte feud played out, Lynch was put with Lacey Evans. With respect to Lacey, the matches were about as thrilling as they sound. Thankfully, the freshly heel-turned Sasha Banks would come to Becky’s rescue. Their program would culminate in an excellent Hell in a Cell match in October.
At Survivor Series, Becky wrestled Smackdown Women’s Champion Bayley and NXT Women’s Champion Shayna Baszler in a Triple-Threat Match. During the build-up, we saw some really nice tension between Lynch and Baszler that was reminiscent of what Lynch had with Rousey. Baszler was adamant that she is not Ronda Rousey, and I suspect she’ll be in a position to prove that to Becky in the near future. But for now, Baszler is licking her wounds after losing her title to Rhea Rhipley, and Becky wants to avenge her loss to Asuka at last year’s Royal Rumble.
Becky was always extremely likable. A natural babyface. Ironically, it was when they tried to turn her heel last year that the fans truly rallied behind her. Becky got angry, and they got angry with her. From a storytelling perspective, there were a lot of comparisons to Stone Cold Steve Austin’s rise to the top. That’s not entirely unjustified. But I think the similarities are superficial at best. I think one of the reasons fans got behind Becky so much is because she showed us something most modern babyfaces don’t: Legitimate passion and fire. So many wrestlers are struggling to memorize lines, and make the schlock written for them into passable television. All Lynch really had to do was go out there and be herself.
In the end, I think that’s something almost everyone has to do if they want to get over to any large extent. You show people who you are, albeit with the volume turned up and certain things exaggerated, and either they like you or they don’t. It’s not nearly as complicated as it seems, or as WWE makes it.
That’s something to keep in mind as we head into 2020…
This is Becky Lynch’s second time on the list. She was on it last year as well.
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