By Rob Siebert
“It’s the one night of the year where WWE goes extreme!!!!”
What does that mean? Eh, nothing really. It’s a line they used to tack on to this Extreme Rules pay per view. In reality, it’s a show where they throw in some gimmick matches for the sake of the title. Extreme Rules is the descendant of ECW One Night Stand. So if they really wanted to make this show special, they’d stick it in a smaller venue like the Hammerstein Ballroom (shown above) to make it look like an old ECW show. Or maybe even someplace like Full Sail University, and up the ticket price accordingly to compensate for the smaller capacity.
Of course, you can’t do that now. Damn Coronavirus.
But where there is creativity and performance, there is inevitably some greatness to be found. As we build to this year’s Extreme Rules: The Horror Show show on July 19, here’s a playlist representing the best of this event over the last 11 years. Despite being WWE’s sanitized version of “extreme,” you might be surprised at the quality of what you find…
It was on this night that Jericho won his ninth and (thus far) final Intercontinental Championship. That’s a record that stands to this day, and may in fact stand as long as the title exists.
But perhaps more importantly, this is one of the better IC Title matches of the so-called “PG Era.” We had a compelling yet simple story coming in about Jericho wanting to unmask Rey Mysterio Jr. Jim Ross and Todd Grisham were on commentary for this one, and the former did an excellent job playing up the importance of the mask to Rey. Not to mention its cultural significance. So in the end, when Jericho snatches Rey’s mask off during a 619 attempt and then rolls him up for the pin, it actually means something.
These two managed to cut a hell of a pace too. At certain points, you’d think they were still part of WCW’s renowned Cruiserweight Division. Moments before the finish, we get something we’d never see today: A chairshot to the head. Mind you, Rey “works” the shot to Jericho’s head fairly well. But a shot to the head is a shot to the head.
If this match proves anything, it’s that Jericho was and still is one of the true artists in the world of pro wrestling. Whoever elevates whomever he works with. Even if that person is already a legend like Ricky Steamboat, Shawn Michaels, or in this case, Rey Mysterio Jr.
I probably shouldn’t have, but I felt sorry for Edge, Jeff, and all those TLC guys for a long time.
Yes, I know those ladder matches and TLC Matches made stars out of the Hardys, the Dudleys, and Edge & Christian. But those matches would also follow all those guys around for the rest of their careers. They became synonymous with the Ladder Match to the point that so many of their big bouts had to be Ladder Matches. So when they started this program with one another, it was inevitable there’d be a Ladder Match at some point.
And this is how jaded we’d all become at that point: This match isn’t even that exciting. Yes, there are some brutal bumps. Edge takes a nasty bump between the rungs of a ladder. Later, he tries to recreate the famous mid-air spear spot from Wrestlemania. The results are mixed at best. The match is highlighted by that last visual of Edge being trapped between the ladder rungs, “crucified” as Todd Grisham puts it, as Hardy climbs up and takes the title.
This match earns its spot here because of the effort put forth by its participants. Hardly the most thrilling Ladder Match you’ll ever see. But you’ve got to take your hat off for what both these guys were willing to do to their bodies.
I don’t make a habit of going back and watching a lot of Alberto Del Rio matches. But in hindsight, he had a pretty good shtick with his personal ring announcer, the limo, the music, the big smile. If he weren’t such a sleaze bag in real life, I’d be inclined to say I miss him.
But of course, this match isn’t really about Del Rio. It’s all about Christian finally winning the big one. Would he lose it two days later at a Smackdown taping? Yes. But this is still a great moment that’s all the more relevant given how they just used him in the Edge/Randy Orton storyline.
We didn’t need the benefit of hindsight to see these two got overshadowed by the Rock and John Cena at Wrestlemania. We knew going in that it would happen. In the end, they’d once again be overshadowed at Extreme Rules by Cena and Brock Lesnar. But that doesn’t take away from the quality of the work they did. And this whole program, with a heel Chris Jericho getting personal with CM Punk about his father’s alcohol issues, was quality.
The fact that they were in Chicago did nothing but help them. This was less than a year after the famous Punk/Cena match at Money in the Bank. This crowd was every bit as pro-Punk as that one was. All these years later, I’d forgotten that Punk’s family was in the front row too. So when Jericho douses Punk in beer and beats the hell out of him with a kendo stick, it resonates that much more. The same can be said for when Punk finally pulls it out and retains the WWE Championship.
Mere moments into this match, Lesnar had Cena’s blood on him.
This match wasn’t necessarily as exciting as I remembered it. But as Brock Lesnar’s first match in eight years, it was still bigger and more important than almost anything that happened at Wrestlemania the previous month. This match was “big fight feel” defined.
In hindsight, this was structured not unlike the classic Cena and Lesnar would have at Summerslam two years later. Which is to say it was all about Cena being brutalized by this WWE Champion turned MMA fighter, and the question of whether he could survive. Particularly under the Extreme Rules stipulation.
This match may also have one of the most hotly debated finishes in company history. Certainly in the last decade. Common sense would indicate that Brock would prevail here. Thus, they’d tell the story of Cena suffering yet another devastating loss just a month after losing to the Rock, and setting Brock up as a near invincible and monster.
Of course, they didn’t do that. They had Cena win after punching Lesnar with his old Thuganomics lock and chain, followed by an A.A. on to the steel ring steps. They didn’t even do a contested finish, i.e. “You can’t pin somebody on the steps!” It was just, “Cena wins. LOL.”
Still, it’s definitely a match worth looking back on. Arguably the best WWE match of 2012 overall.
I’m not sure how politically correct this is to say, but AJ Styles became a made man in WWE by working with Roman Reigns.
Yes, he came in and worked with Chris Jericho. Yes, he’d go on to have some amazing matches with John Cena. But by putting Reigns over in back-to-back title matches at Payback and Extreme Rules in two great matches, Styles proved that not only was he an all-time great performer, but one that could succeed within the WWE system. These matches proved he was here to stay.
You can tell both these guys are really going for it here. Reigns had just won the WWE Championship from Triple H at Wrestlemania, and had a lot to prove to his critics. Meanwhile, I suspect Styles knew what a big opportunity this was for him, and set out to over-deliver. He succeeded, taking some downright scary bumps in the process. These included a very high backdrop off one announce table through another. Styles actually over-rotated, taking what looked like a painful landing on his butt. That’s how you crack your tailbone, right there.
In the end, what they turned in here was very much a WWE style brawl, complete with a fight through the crowd and outside antics from the Usos and Gallows & Anderson. In the end, Reigns countered a Phenomenal Forearm into a spear for the victory.
This match was better than the Pittsburgh crowd gave it credit for. They spent a good portion of this match counting along with the clock, Royal Rumble Match style. Meanwhile, Rollins and Ziggler were putting on a clinic in there.
They gave us a little bit of everything in this one. We had the babyface Rollins gain an early lead. We had Ziggler’s heavy Drew McIntyre come in to interfere. Then we had the heel Ziggler even it out. Then we had the heel go up, forcing the babyface to fight from underneath. We go into sudden death, a la Wrestlemania XII. Then it was McIntyre once again playing a role to give Ziggler the win. So McIntyre gets over as a force to be reckoned with, and Rollins and Ziggler get over as two workhorses, with Ziggler getting the added rub of main-eventing his first pay per view.
Let’s also not lose sight of the fact that this was the first time the Intercontinental Title was defended in the main event of a pay per view since Bret and Bulldog at Summerslam in ’92. So we’re not only elevating our two wrestlers, but we’re once again elevating the Intercontinental Title.
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