When I closed out last week’s Raw review with a question about where Neville was, this wasn’t quite what I was expecting.
But low and behold, here we are. The real-life Benjamin Satterley reportedly walked out on WWE before Raw this past Monday. There are conflicting reports on whether it happened that day, or some time the previous week. But either way, the “King of the Cruiserweights” is likely gone from WWE TV. At least for the foreseeable future.
Jim Ross, who once served as WWE’s head of Talent Relations, has said that the reason a talent leaves the company is usually about one of two things: Cash or creative. With Neville, it’s reportedly both. Obviously we’re in the dark about much of this. But allegedly two of the factors for Satterley walking out were the direction of his character, and being left off the Wrestlemania 33 DVD. The later was also a factor in Austin Aries, ironically Neville’s opponent at the event, leaving the company. Not being on the DVD affects a talent’s royalties in a big way. I expect that was a big shot to Satterley’s wallet.
It’s not really my place to talk about the money involved here, as I don’t know the particulars. However, from a creative perspective, this is a real shame. I’m not immensely familiar with Satterley’s pre-WWE work. But having watched him these last two years, it seemed like things finally picked up for him when he became a part of the 205 Live crew. He might be the only one who can make that claim. Sorry TJP, Rich Swann, and almost everyone from the Cruiserweight Classic…
My big criticism of the Neville of 2015 and most of 2016 was that he had no personality. He was like a video game character who could do all these cool flippy moves, and of course the breathtaking Red Arrow. But there was no substance or personality to him beyond that.
But Neville’s entry into the Cruiserweight Division, more specifically the accompanying heel turn, gave him a chance to finally showcase some charisma. In doing so, he became far and away the star of 205 Live, and dare I say one of the best heels in the entire promotion. He found the missing ingredient, and seemed to be on track to bigger and better things.
So why walk out? Obviously, all this is all speculation. And as I said, I’m not going to dive into the financial element. But there are clues to be found…
First, let’s consider how WWE isolates the Cruiserweight Division compared to the rest of its roster. It’s rare to see a designated Cruiserweight get to wrestle someone outside the 205 Live roster. For instance, you wouldn’t see Jack Gallagher wrestle Sheamus, or Rich Swann against Seth Rollins. Gallagher and Swann would have to face each other in that equation, as they’re both Cruiserweights. The one exception to this rule seems to be Enzo Amore, who can apparently have one-off matches with the Miz, and get mauled by Braun Strowman. But everyone else has to stay in their division. Heck, the Cruiserweight Division even travels together as a whole, regardless of who is a babyface and who is a heel. They’ve all come out together numerous times to stare angrily at Enzo as he verbally castrates each of them.
It seems as though WWE is trying to avoid confusing casual viewers as they attempt to get the 205 Live brand over. I imagine they want the Cruiserweight Division to stand on its own before allowing it to bleed over into other areas of the show. Ergo, being a Cruiserweight essentially pigeonholes you into one corner of the roster. For someone like Neville, who’s clearly capable of graduating to a higher spot on the card, this would create an agonizing glass ceiling. Winning the Cruiserweight Title may have been both the best and worst thing to happen to him.
This general lack of flexibility on WWE’s part plays into the stifling of creativity that has already lead numerous big names to leave the company. CM Punk is the most prominent example. But there are also the likes of Cody Rhodes, Austin Aries, Ryback, and Wade Barrett. All those guys are awesome talents. But for whatever reason, they weren’t allowed to take their best shot at stardom because of how their characters were portrayed, or their stories were written. I understand not everyone can be in the main event picture. But doesn’t everyone deserve a chance to try? Doesn’t everyone deserve the chance to be themselves out there, and contribute to the product in their own unique way? Wouldn’t that make a more compelling television show?
The answer, of course, is yes. But that’s just not how it works in today’s WWE. Sometimes you simply are where you are. In terms of Neville, that’s such a missed opportunity. Once he found his groove on the main roster, it was obvious he had more to offer than a gorgeous finisher.
There’s no question about whether Benjamin Satterley will be okay. Clearly he will. Other promotions will flock to him. But to me, the more pressing question is what WWE can do to allow their talents to be more creative, and have more of a voice in the presentation of their characters. In the long run, who knows what that might cost them? WCW let Steve Austin, one of the hottest stars in the history of the business, slip through their fingers. Who’s to say WWE isn’t sending future marquee talent out the door by refusing to let them realize their full potential?
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